Lineage Grow Company Ltd. (the "Company" or "Lineage") (CSE:BUDD) is pleased to announce the appointment of Steve Peterson, a top cannabis retail executive with extensive dispensary management experience, to the role of VP, Retail.
“Retail is a key component of our strategy,” said Lineage CEO Peter Bilodeau. “It is where we intend to capture market share for our products by offering consumers a welcoming and engaging shopping experience and unique products. We see significant potential to improve the performance of the assets we’re acquiring and create a synergy between locations in developing a national brand. By adding Steve’s industry knowledge, we will be in position to deploy best-in-class operating procedures and marketing strategies to drive improved performance.”